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Introducing PTC – Because Software Localization Is Still a Pain

June 6, 2025

Amir Helzer

We know the pain of localization – because we’ve lived it.

At OnTheGoSystems, we translate WPML into 23 languages. For years, we did it the “right” way: hiring professional human translators, managing glossary files, coordinating updates… and spending anywhere between $1,000 and $8,000 every release. Each time, we explained our product, our terminology, and our expectations all over again.

We looked for alternatives—crowdsourcing, automated workflows, hybrid models—but nothing really solved the problem. Costs stayed high, consistency was shaky, and context kept getting lost.

Then we looked around at the WordPress ecosystem. It turns out we weren’t alone. Most plugins and themes are only partially translated, if at all. And that’s a problem: for users on non-English WordPress sites, unlocalized products stick out—in a bad way.

So, we stopped looking for a solution. We built one.

Meet PTC: Private Translation Cloud

PTC is our answer to years of localization pain. It’s a translation system, not a tool, that delivers better-than-human quality, consistently, on time, and without human coordination overhead.

Built for Developers and Product Teams

PTC integrates with your codebase (your Git repo) and translates your software continuously, in the background, with full context and memory. It understands your tone, terminology, and users. No guesswork. If a string is ambiguous, it asks.

There’s no uploading, downloading, or project management. Translations are ready when you release—production-ready, bug-tracked, and predictable.

Why It’s Different

PTC doesn’t assist humans in translating. It is the translator. And unlike traditional systems, translation errors are treated as bugs, with root-cause analysis and prevention. This is localization done with an engineering mindset.

Flat Pricing. No Surprises.

PTC comes with a 30-day free trial and a flat-rate subscription—no per-word pricing, no per-language add-ons. Use it as much as you need, scale up confidently, and stop managing a translation team altogether.

It Wasn’t Obvious We Could Build It

When we started PTC, we didn’t ask “Do people need this?”—we asked “Is this even possible?”
Thanks to breakthroughs in large language models during development, we got our answer: yes.Now it’s here. PTC is live, tested, and already powering translations for production software.
If your product needs high-quality localization without the overhead, give it a try.

Come Work With Us

Are you interested in working with a globally distributed team that encourages growth and advancement? Are you ready to harness the power of technology for a better future?

Take a look at our open positions