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Content Growth Lead

European, the Middle East or African working hours
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At OnTheGoSystems (creators of WPML and PTC), content is a key driver of how hundreds of thousands of people discover, understand, and choose our translation and localization products.

We’re looking for a Content Growth Lead who owns the entire content funnel – from traffic acquisition through conversion to sustained business results.

This is a hands-on role for someone who enjoys building, testing, measuring, and improving. You won’t inherit a large content team or spend most of your time managing people. Instead, you’ll learn the product deeply, create content, build systems, run experiments, and use data to improve outcomes.

You won’t inherit a polished strategy. You’ll help shape it by producing results and continuously improving how content contributes to growth.

What You’ll Do

  • Plan and own the content funnel from traffic acquisition through conversion to sustained results.
  • Create, publish, measure, and improve content across landing pages, product pages, articles, tutorials, comparison pages, and email campaigns.
  • Source content directly from product, development, support, and customer-facing teams, turning internal expertise into content that AI systems and competitors cannot easily replicate.
  • Use SEO, GEO, analytics, AI-search visibility, customer research, and business metrics to guide decisions.
  • Identify performance bottlenecks, run experiments, and continuously improve content outcomes.
  • Build repeatable systems for content production, optimization, measurement, and iteration.
  • Take ownership of business results generated by content, not only content output.

AI-Native Content Operations

AI is a core part of how we work. You should be comfortable designing workflows, running agents, validating outputs, and shipping results independently.

Expected experience includes advanced AI workflows such as Claude skills, MCP integrations, Claude Code, evaluation loops, and multi-step research and content production pipelines. We’re looking for someone who already works this way today.

Technical Content Depth

You should be comfortable working across the technical content stack, including HTML semantics, structured data, GEO, AI-search visibility, and diagnosing why LLMs fail to read, interpret, or cite content correctly.

You don’t need to be a software engineer, but you should be technically capable and comfortable working closely with developers.

You Could Be a Fit If You

  • Have worked in a product IT company and can demonstrate measurable business impact from your content.
  • Have owned content performance, not just content creation.
  • Have extensive hands-on experience with SEO, GEO, analytics, experimentation, and content optimization.
  • Can show specific examples of how your content influenced traffic, conversions, adoption, retention, or revenue.
  • Actively use advanced AI workflows in your daily work and can explain exactly how they operate.
  • Are comfortable building systems, testing ideas, and improving processes without waiting for perfect structure.
  • Care deeply about ownership, accountability, and business outcomes.
  • Think like a growth operator who uses content to drive measurable results.

Why Join Us

  • We’re a profitable, self-funded company growing since 2007.
  • WPML powers more than 1.5 million websites worldwide.
  • Your work will directly influence product growth, adoption, and positioning.
  • You’ll have substantial ownership and freedom to shape content growth.
  • You’ll work closely with experienced product, engineering, support, and marketing teams in a fully remote company.
  • You’ll help define what modern AI-native content operations look like inside a real product company.

If you’re excited about owning the content funnel, building AI-powered systems, leveraging technical SEO and GEO, and creating measurable business impact, we’d love to hear from you!

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Our Hiring Process

We run a clear and structured hiring process designed to be fair, transparent, and respectful of your time. Each step helps both you and us understand whether working together makes sense.

You’ll have 2–3 interviews, each lasting 60–90 minutes. You’ll speak with our recruiters, the team leader, and members of the team you’re interviewing for.

After successful interviews, we may invite you to a 14-day paid test, focused on real tasks, followed by signing an Independent Contractor agreement and a 3-month trial period if things go well. 

1. HR Interview

The first step is a call with our Recruiter.

We talk about your background, experience, and what you are looking for next. We also explain how we work at OnTheGoSystems and what the role involves. You will have time to ask questions.

2. Technical Interviews

If we continue, you will be invited to 1–2 technical interviews, each lasting 60–90 minutes.

You will speak with developers and team leaders from the team you may join. The focus is on real experience, problem-solving, and how you approach your work.

3. 14-Day Test and Trial

After successful technical interviews, we proceed with a 14-day paid test. You work on real tasks with your team leader and mentor to see if we are a good match. 


If this goes well, the next step is to sign an Independent Contractor agreement and proceed to a 3-month trial period. This allows both sides to see how working together feels in a real setup.

Our goal is that by the end of the process, you feel informed, respected, and excited to build meaningful work with us.

What OnTheGoSystems offers

Work from Anywhere

Grow your career

Great teammates

Work-Life balance

A stable company

About Us

OnTheGoSystems is a fully remote company with over:

  • 100 team members
  • 250,000 clients
  • 1,000,000 sites running our software

Our Work Values

Discover the leadership principles that drive our decisions, culture, and success.