Change is Coming

January 6, 2016

If you’ve been following our products and websites, you might have noticed that things are changing. Right now, we are in the middle of a major change in the user interface of WPML and WooCommerce Multilingual. We are also experimenting with a completely new approach to Toolset marketing.

These changes are the result of new understandings. Some are coming from our clients, some from our own experience and some from following others.

In the last few weeks, I’ve been reading blogs and newsletters from Neil Patel and Seth Godin. Combined with classics that have always inspired me (Don’t Make me Think, Rocket Surgery Made Simple, The 22 Immutable Laws of Marketing, The Copywriter’s Handbook and more), there’s a lot to learn from others.

Talking about change, my favorite song, in the last 20 years, has been Everybody’s Free (To Wear Sunscreen).

It says:

Do one thing everyday that scares you.

So, I did :-)

Last week, I finally went into a real storm with my windsurf. Three times I went in and got my b*tt kicked. Forth time, was fine. I came back super happy and proud of myself for daring to do something that’s a little stupid but very rewarding.

We’re going to take some risks and move out of our comfort zone. I don’t expect to get it perfect on the first attempt, but I’m also not planning on quitting at the first sign of trouble.

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